Here is a typical request I see regularly to questions asked of local businesses
Q What social media channels do you wish to use?
A Facebook, Instagram, I’m looking for guidance from the pro
Q What are your goals?
A Advertise on Facebook, Gain likes on Facebook, Gain visibility (brand recognition), Sell more of my product or service
Q What are you looking to do?
A Outsource my social media
Q What is your approximate monthly budget?
A Less than €500
Q How soon would you like the project to begin?
A ASAP
Q How soon are you to make a hiring decision?
A I’m ready to hire now
I’d then ask the question…. how much is one sale worth to you? My point is for the hours that is required to make all the above happen its not worth my time and really they should consider this…..
Do you have a local business?
When someone does a search in a search engine for what your local business offers will they see your business prominently …..or is your local competitor getting online business you should be getting because you haven’t addressed this issue?
Here is a list of 9 things you should do to become the ‘go-to’ business in your area
1.Research Your Keywords – Keyword research is the most valuable and significant activity in the search marketing arena. When it’s done correctly, it’s also the digital marketing tactic that gives the highest rate of return.
2. Optimise your website and content – When someone goes to your local business website they must see a reasonable amount of high quality content and a good call-to-action. Content optimization is the process of making your website’s page more attractive to search engines and users and video should also be displayed on your homepage
3. Get your business on Google My Business and claim your local listing – It’s vitally important to be found on Google and Google Maps. This can be easily set up (and should be done immediately!)
4. Ask for Genuine Reviews – Good reviews can help boost your rankings with search engines as well as bring in more potential clients. When you go to buy online or check a local business out don’t you automatically look at their reviews? Getting a 5-star review strategy set up and marketing it is extremely important
5. Optimize your Social Profiles – Here’s why you should include social media optimization in your marketing plan:
● It will help customers to find your brand
● It’s an easy way to build and grow your customer base
● It improves your ranking in search engines
● It will build up connections with your target audience
● It promotes your brand authority in a niche market
6. Include Your Website Address on all Marketing Materials – Business cards, print ads, brochures, billboards — no matter what your other marketing materials are, make sure that your URL is on every single one. A simple URL is easier for people to remember than a phone number and they can check out your business later for more in-depth information at their convenience. SMS keywords are wonderful to use when marketing and very cheap, every business should consider them but most aren’t using them!
7. Link Building – Link building is the process of outreaching to authoritative, high-quality, and relevant websites to persuade them to link back to your website. It can help establish your brand, build your online exposure, and increase your website’s
ranking and traffic. As an example, are you a member of your local Chamber of Commerce? If so, call them and ask them to include your website on theirs where they would say nice things about your business and provide a link back to it.
8. Your website on mobile – Make sure you website is adapted for mobile devices so it is easily read on all platforms
9. Contact me – You run your business, you don’t have time to do all this- let me look after all this for you. Start by getting a report on your local website now (if you have one) by clicking on this below and then text me to discuss it further. If you do not have a website yet then just text me and let’s get business going your way!
TEXT: Peter followed by your name to 51444 (standard rate text) or email: peter@peterfry.ie
